Amina Brattke

Augmented Reality Filter

Instagram + Facebook - Oakley Meta Super Bowl LX

For Super Bowl LX, I produced an augmented reality filter for use on Instagram and Facebook. The filter enabled users to virtually try-on Oakley Meta’s smart glasses and enter Meta’s first-ever sweepstakes. The filter launched to 75M applications globally and generated 823K pieces of organic content in 10 days.

My role was to drive a complex, high-visibility, launch from concept through product design. I partnered across engineering, product design, legal, brand, and executive leadership teams on an expedited timeline leading up to the live Super Bowl commercial.

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