Augmented Reality
Instagram + Facebook - Oakley Meta Super Bowl LX AR Filter
For the 2025 Super Bowl, I produced an augmented reality filter for use on Instagram and Facebook. The filter enabled users to virtually try-on Oakley Meta’s smart glasses and enter Meta’s first-ever sweepstakes. The filter launched to 75M applications globally and generated 823K pieces of organic content in 10 days.
My role was to drive a complex, high-visibility, launch from concept through product design. I partnered across engineering, product design, legal, brand, and executive leadership teams on an expedited timeline leading up to Meta’s Super Bowl commercial premiere.
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Meta.com - AI Smart Glasses Virtual Try-On
Virtual Try-On brings the in-store fitting experience online. Customers can use their device camera to see how different AI glasses styles look on their face in real time, making it easier to compare options and choose the right product. By helping shoppers visualize the product before purchase, the experience increases confidence, reduces guesswork, and encourages more customers to move from browsing to buying.
I led the expansion of Meta's Virtual Try-On program across Meta.com, Best Buy, and Amazon, delivering more than 70 digital product experiences for the Meta Ray-Ban and Oakley Wearables business. By improving production workflows, scaling operations, and aligning stakeholders across product, engineering, design, and marketing teams, the program drove a +14-18% increase in sales and generated $1.1M in annual cost savings — establishing a path to an estimated $2.5M in future savings.
Try the virtual try-on tool here.