Social Media Product Creative
Instagram - 2022 End of Year Recap
My product team at Instagram created an interactive experience to help users reflect on their memories from the past year.
To place creative control into the hands of our users, we leveraged Instagram’s Reels product feature to design and develop customizable Reels Templates. Each template includes an animated filter plus iconic celebrity audio that voices over the year’s moments.
Log in to Instagram on mobile to try the live effect.
Instagram 2022 EOY Recap featuring Audio by Bad Bunny
Instagram - Standouts
Alongside Marketing and Growth team engineers, my product design team created a personalized experience featuring superlative Instagram Stories. We surfaced positive engagement data for users, based on their connections and interactions with their closest Instagram friends.